EXTENDED REALITY

Extended Reality (XR) is an umbrella term for immersive technologies; Virtual Reality, Augmented Reality and Mixed Reality.

Virtual Reality

Virtual reality (often just called VR) is, simply put, the name for computer technology that makes a person feel like they are somewhere else. It uses software to produce images, sounds, and other sensations to create a different place so that a user feels like he, she or they is really part of this other place.

Augmented Reality

Augmented reality (AR) is the rendering of digital images or data onto real-world objects.

Mixed Reality

Mixed reality (MR) is a blend of physical and digital worlds, unlocking natural and intuitive 3D human, computer, and environmental interactions.

360 video and 360 photos

360 video

VR video/ 360 Video/ Immersive film is, simply put, a video/film recorded in all directions, giving you a complete 360-degree view. It can be consumed on phones, tablets, laptops and PCs on applications such as Youtube and Facebook or Virtual Reality headsets.

360 photos

A 360 photo, simply put, is a photo taken in all directions, giving you a complete 360-degree view. It can be consumed on phones, tablets, laptops and PCs on applications such as Youtube and Facebook, Virtual Reality headsets or Virtual Tours.